🤔 Rebranding Roast Beef: Fun Marketing Inspo from Arby’s!

Hey friend — it’s the Tuesday after our ☃️ SNOW DAY. Let’s jump outside of the box!

Ever thought about renaming your product to make it sound more… exciting? Arby’s did, and it 1) made me crave some curly fries—er, I mean, a ‘side salad’—and 2) reminded me how far a little creativity can go in marketing.

Their recent stunt of renaming menu items (like the classic roast beef sandwich becoming the “Balanced Meal Option”) is a masterclass in turning heads and getting people talking. It’s quirky, it’s clever, and it makes you want to take a second look—whether you’re craving a sandwich or not!

Creative marketing is powerful—whether it’s clever wordplay or bold campaigns, the possibilities are endless when we think outside the box!

So, if this kind of playful creativity sparks your interest (or leaves you craving some marketing fun of your own), hit REPLY let’s chat about how we can shake up your next campaign.

In the meantime, I’m off to rebrand my coffee habit as a “wellness ritual”! ☕

Talk soon,

Jocelyn

P.S. Want to read the full Arby’s article for some fun inspiration? Take a peek HERE.