Is Your Marketing Working As Hard As You Are?

Hey friend,

So, the other day, I heard this story that had me both laughing and thinking:

A guy pulls up to a Taco Bell drive-thru, hands over a $50 bill, and watches as the cashier confidently marks it to check if it’s real. She looks at the line, shakes her head, and says, “Sorry, this is counterfeit.”

Confused, he hands her another $50. Same routine, same result.

At this point, he’s baffled. “Both of my $50s are fake?” he asks. Then it hits him.

“Ma’am,” he says, “are you using a Sharpie?”

She pauses, takes a long look at the marker, and replies, “Yes, sir. I am.”

It’s funny, right? But also kind of profound. It’s a reminder of how often we put so much effort into doing things “right,” only to realize we’re not using the right tools.

In marketing, in life, in everything, the tools we use matter.

As we step into this new year, it’s a great time to reflect: Are we using what really works, or are we relying on our version of a Sharpie—doing what’s easy, familiar, or right in front of us?

If you’ve been wondering whether your marketing is truly working for you—or if it could be working harder—a 360 Marketing Audit might be just what you need. It’s designed to uncover what’s working, what’s not, and where you can make adjustments to see real impact.

Curious if it’s the right fit for you? Let’s chat. Schedule a call, and we’ll figure it out together.

Here’s to sharper tools and smarter strategies in the year ahead!

With purpose,
Jocelyn :)